Bridge Lunch Break to discuss tourism in Michigan

- Lunch Break on April 30 will focus on the Michigan tourism industry
- The event will feature outdoors life reporter Laura Herberg talking with state tourism experts and officials
- Readers can ask questions of the Bridge team during the event. Register for this free event below
Bridge Michigan invites readers to a free Zoom discussion from noon to 1 p.m. on April 30 to talk about what Michiganders can expect as we move into the summer months and our peak tourism season.
Join Bridge's outdoors life reporter Laura Herberg for an insightful discussion with Trevor Tkach, president and CEO of Traverse City Tourism, Janet Korn, senior vice president of strategic initiatives at Experience Grand Rapids, and Brad Barnett, executive director of Visit Keweenaw, exploring Michigan's tourism landscape in 2025. The panel will examine how the sector has evolved since the COVID-19 pandemic and discuss the impact of recent Trump administration policies on Michigan's vital tourism economy.
In addition, Laura is compiling, with your help, the Michigan Dreaming Bucket List of must-see attractions and experiences to share when the weather warms. She will talk about that effort and how you can join the fun.
Participants can ask questions of our reporters via the Zoom chat feature throughout the event or submit a question prior to the event by filling out this form.
Pull up a chair, grab your lunch and join us for this interactive discussion.
Please fill out our Lunch Break registration form to be sent a calendar invitation to the event, including the Zoom link.
Bridge’s Lunch Break monthly series focuses on timely topics facing our state. Previous events have discussed the challenges of getting older in an aging state, the impact of Trump’s policies on Michigan, spending of Michigan’s opioid settlement funds, and the legacy of the automotive industry on the state’s environment and economy.
Related:
- It’s almost morel season, Michigan! Here’s how to find them — and how to cook them
- From Sleeping Bear to the North Country Trail, advocates fear worst from Trump cuts
- Michigan winter: No better time to jump in lakes? Why cold plunges are so hot
How to join this live Zoom discussion
To be invited to participate in this hour-long discussion, please complete this form. We will send you a reminder the morning of the event, including the Zoom link.
To learn more about how to join a Zoom meeting, watch this short video. Zoom is free to use, and you can use the video call function on your computer, tablet or phone, or you can call into the meeting using the conference line function.
Member support allows us to offer engagement opportunities like this Lunch Break series. To regularly receive advance notification of what our nonprofit newsroom is planning and receive member-exclusive benefits — such as free Bridge event tickets, copies of our bimonthly Bridge Culture Club selections and more — become a Bridge Club member today.
We look forward to talking with you April 30.
See what new members are saying about why they donated to Bridge Michigan:
- “In order for this information to be accurate and unbiased it must be underwritten by its readers, not by special interests.” - Larry S.
- “Not many other media sources report on the topics Bridge does.” - Susan B.
- “Your journalism is outstanding and rare these days.” - Mark S.
If you want to ensure the future of nonpartisan, nonprofit Michigan journalism, please become a member today. You, too, will be asked why you donated and maybe we'll feature your quote next time!